5 Steps to Effective Podcasting
If you haven’t considered podcasting for your marketing campaign, now’s the perfect time to do so.
The total number of podcast listeners in the United States has reached 124 million in 2018. Without a doubt, your ideal customers are among them. That being said, creating your own podcast series is a great way to broaden your reach, attract the right people for your business, and convert more leads into customers. Indeed, podcasting is an effective tactic to adopt as more and more people use smartphones to listen to shows they can relate to.
Podcasting adds value to your marketing efforts. The content can range from interviews with influencers to product reviews and roundtable discussions on the most relevant trends in your industry. Whichever fits your objectives, you can successfully educate your customers, grow your revenue, and give your business a competitive edge.
You only need to create a podcast campaign that has a significant impact on your business.
Let’s start with a few important steps:
What’s the main reason you’re setting up a podcast in the first place? Is it to make your brand more visible online? Is it to close more sales? Or is it to position yourself as a thought leader? You need to be specific since your goals will determine the format and content of your show.
Branding your podcast is crucial to building a strong fanbase. Your show needs to have a catchy name that’s related to your business. You should also have your own introductory music and logo to differentiate your podcast from everyone else’s. These simple yet important elements will help build brand affinity.
Quality audio is the key to a successful podcast. People can’t wait to listen to another episode knowing that the audio is clear and crisp. If you’re planning to record a video to publish on YouTube, you should be able to use a high-quality camera. All this may seem expensive, but you would still get a good return as your listeners grow.
Although a podcast can be a perfect avenue for sharing your thoughts, you need to make sure that the series won’t be dragging the same content for too long. Diversity is crucial to retaining your audience. You can go several ways with this. For one, you can diversify your topics or you can invite a different thought leader or guest for each episode. That way, you can give your audience something to look forward to on your next podcast.
Grow your audience by promoting your podcast through social media. You can post a video where you can personally tell your followers about an upcoming episode. Shareable content such as images and pull-quotes are also great for spreading awareness. If you have existing clients, you can send them invitations through email. Finally, you can upload your recorded podcasts to platforms such as SoundCloud and iTunes. Make sure to prepare audio transcriptions of each episode.
Sure enough, all these aspects (including quality content) that make for effective podcasting are best left to virtual assistants who have the right creative and technical skills.
Contact us now and start building your podcast campaign.
