Tips to Writing Perfect Marketing Copy

This March 4th, we celebrate National Grammar Day. Established in 2008 by members of the Society for the Promotion of Good Grammar, this annual affair is all about proper language usage.

It may seem silly at best until you read a letter from then-President George W. Bush praising National Grammar Day as an “opportunity to recognize how communication skills can help more Americans prepare for the challenges ahead and compete for the jobs of the 21st century.”

On the other hand, businesses also need to observe good grammar in order to stay relevant and competitive. According to this article from Grammarly, grammatical and even typographical errors can have adverse effects on a business. Poorly written marketing copy creates ambiguity and distracts audiences from the main message. More importantly, bad grammar makes a business seem less credible. Homebuyers, for instance, want realtors that are detail-oriented, so they won’t trust a real estate company that has too many spelling errors on its website.

Then again, it’s not always good grammar that marketers should aim for. Substance and form go side by side, so it’s crucial to write marketing copy that’s well-crafted, readable, and perfect – at least to the eyes of a certified Grammar Nazi!

Let’s look at a few tips that should help you with writing crisp, engaging, and effective marketing copy.

You don’t have to sound profound or use technical terms to impress your audience. In fact, potential customers would appreciate it more if you are able to communicate with them as succinctly as possible. In other words, reserve your complex sentences and industry jargon for technical papers and case studies. If you’re out looking for new clients, keep your writing simple and straightforward.

One crucial challenge when it comes to writing newsletters for email campaigns is knowing which version is able to generate the most clicks. In that case, it helps to compare different versions together through A/B testing. This method allows you to experiment with words and identify copy that’s bound to generate more business.

Thanks to the world of app development, marketers can use a variety of tools that can help them improve their writing. Grammarly, for one, is a useful tool for finding and correcting grammatical errors, especially the more common and frequently overlooked ones such as wrong verb forms and spelling mistakes. You can install this tool as an extension for Chrome. Once installed, Grammarly can help you with editing your emails or documents before you send or publish them. This would help you write error-free messages and spare you from humiliation caused by bad grammar.

If you’re writing blogs or text ads by yourself, chances are you aren’t able to provide quality content on a consistent basis. In order to drive engagements, it’s important that you publish unique content every now and then. Hiring a professional marketing writer can do wonders by ensuring your business’ website offers fresh content that also uses correct grammar.

Need help writing blogs, e-books, newsletters, Facebook ads, and everything in between? Get a virtual assistant who’s skilled in both form and substance.