4 Real Estate Blogging Ideas that Matter This Year

Blogging forms an essential part of marketing a business. According to Hubspot’s Ultimate List of Marketing Statistics for 2018, companies that blog get more engagement than those who do not. In fact, publishing 16 blog posts per month gets 3.5 times more traffic than publishing 0-4 monthly posts.

These numbers and more give us a clear picture of just how powerful blogs can be. For real estate professionals, blogging is one activity that provides measurable and meaningful results. It’s only a matter of bringing out the best in a blog by using this year’s top content ideas.

1 . First Time Buyers

Many real estate buyers are doing their research online before making a decision. You can help them out by creating informative content that offer solutions to certain issues. For example, you can provide tips on how to reduce the costs of acquiring a home. You can also provide potential clients a list of the apps and tools they can use to find their ideal home.

Finally, give your site visitors a break from text content by giving them informative videos and infographics. Millennials make up at least 36 percent of homebuyers, so it helps to diversify your blog using visual content.

2. Localization

Homebuyers would want to know what a town or city is like before purchasing a property there. In this case, you can publish an article about amenities and establishments. You can feature accessible restaurants, clinics, fitness centers, nearby parks and upcoming events within the community.

Also, add a list of regulations and ordinances being observed in the community. You can write about parking rules, pet restrictions, curfews, among others. After all, it’s not only a house that they are looking for, but also the experience of living in comfort and safety.

3. Misconceptions About Real Estate Agents

First-time homebuyers will feel intimidated in the real estate market. No doubt they will be reluctant to get an agent to help them. With that being the case, you need to show them the advantages of hiring real estate agents.

For a start, write about common misconceptions about your line of work. Include facts and interesting information that can break through these misconceptions. A good example is this article from TheBalance.com.

4. Top Lists

Listicles are great. Why? An article from the New Yorker says that lists trigger “our preferred way of receiving and organizing information at a subconscious level” hence hitting “our attentional sweet spot.” In other words, they are just too fun and easy to read.

Create top lists on topics that are relevant to your audience. You can try “Top Ten Premier Communities in Upstate New York” or “Top Five Cost-Effective Ways to Renovate Your Living Room.” There is an endless number of possible topics you can make a list of!

Still, to get the most out of your blogging efforts, you need to have the right set of skills and expertise. A real estate virtual assistant can help your business do well in these tasks.