5 Tips for Getting More eCommerce Sales Using Social Media

It’s no secret that social media is a crucial component in ecommerce marketing. But more than promoting your online retail store, social media can also help generate more sales and increase your revenue.  

According to Social Media Today, 95% of online users follow a brand through social networking while 75% of customers use social media as part of the buying process. At any rate, ecommerce businesses will need to invest in building social media strategies that produce revenue and secure opportunities for expansion.  

It’s only a matter of using social media to full effect in order to give your ecommerce business a competitive edge. We’re a few important tips that can help improve your social media presence and close more deals with eager buyers. 

 

Social media have a lot of options when it comes to making brands more well-known.

As such, putting money into social media ads to be displayed on Twitter, Facebook, and Instagram is a beneficial strategy for your brand to get the attention that it needs from people who could one day be your loyal customers.

Building up an ad campaign on social media won’t be easy, but you can start with first understanding your goals. Then, follow that up by deciding how to achieve each goal on each separate channel. From there, you can schedule, monitor, and review the performance of each ad posting and optimize your campaign every chance you get.

 

Which social media platform would benefit your brand’s sales better? For this, it’s best to pick the right platform based on what you are selling.

For example, if your brand sells branded fashion, you might want to use Instagram for posting high-quality photos of your best-selling items. Facebook is also great if you want to promote a major sale or give out discount codes and coupons.

 

Interacting directly with your customer base can improve your social media presence by a mile! When you post content on any social media platform, people will find it convenient to learn more about your brand by dropping a comment or review. You can respond immediately to their feedback or send them a private message. Either way, engaging your audience through social media gives you the opportunity to lead prospects towards buying the product they want. 

When it comes to publishing social media content, it’s important to use the right tools that automate your postings. Check out this blog for a list of social media marketing tools that can give your ecommerce business a boost.

 

Hashtags are essential for improving your brand’s online presence, but taking the time to carefully pick out the best hashtags helps you reach out to people who are very likely to buy a product from your online store. 

It might seem like adding the pound sign to certain phrases or terms on the surface level, but using hashtags is much more complicated. You need to pick hashtags that are relevant to your business. It’s also important to make sure the hashtags are relevant to the content you are sharing.

Using the right hashtags helps you improve the visibility of your ecommerce business and attract people who are very much ready to place orders. 

 

If you want your business to trend on social media, consider promoting positive feedback and content from loyal customers themselves.

User-generated content can be a reliable source of online promotion. It adds social proof and gives your ecommerce business a competitive edge by highlighting positive feedback coming from existing clients. New customers will start trickling in once you build trust through what other people say about your brand. 

 

Sure enough, being able to generate good sales numbers requires knowledge and expertise. For that matter, you will need to get help from people who know a thing or two about social media marketing for the ecommerce industry. 

Social media assistants or marketing virtual assistants can help you save time and money. But more than that, they can also improve sales efficiency. 

Hire an entire team of social media specialists for your ecommerce business. Contact OneVirtual Global Business Solutions today!