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The use of visuals in marketing has indeed come a long way. From traditional television commercials in the 1960s to today’s YouTube, Snapchat, Vimeo, and even Facebook Live, there’s no [...]

Nowadays, businesses will have to rely on creative process outsourcing to get ahead. First of all, though, what is creative process outsourcing and why should businesses use it? Here’s what [...]

Businesses can never ignore the importance of research to the bottom line. To stay competitive, they will need strategies that use data for making the best possible business decisions. In the [...]

You can’t have a successful digital marketing campaign without social media. Still, you can’t get the right results without effective social media management. If anything, there’s actually more [...]

Can we imagine a world with no statistics? Obviously not. Everything from building planes to running a real estate brokerage is based on numbers. As the world becomes increasingly data-driven, [...]

The Tholons Services Globalization Index (TSGI) 2018, which recognizes globally competitive outsourcing destinations, has included Iloilo City in the Philippines among this year’s 100 Super [...]

Ever since it started in the early 1990s, the business process outsourcing (BPO) industry of the Philippines has been a key player in its modernization. It generated jobs and enabled the [...]

Content is king, and there’s nothing that a real estate business can do but submit to its rule. Whether you are targeting property sellers, buyers, or investors, you will always need content to [...]

As the business landscape continues to evolve, entrepreneurs will have to adapt to each new trend that comes along. They may go the easier route by planning their outsourcing budget for specific [...]

If there’s something your business can’t live without, it’s digital marketing. As marketing budgets have gone up the past two years, building a strong brand presence online remains an all [...]