World Statistics Day 2018: The Digital Marketing Arena in Numbers
Can we imagine a world with no statistics? Obviously not. Everything from building planes to running a real estate brokerage is based on numbers.
As the world becomes increasingly data-driven, businesses will have to come up with digital marketing strategies that are anchored on real-world data.
For this year’s World Statistics Day, we have gathered the best numbers that should help you build a digital marketing campaign for your business’ growth.
55% of very small businesses intend to create a website within the next two years (GoDaddy Global Small Business Report)
83% of small business owners who already own a website feel they have a competitive advantage over those without (GoDaddy Global Small Business Report)
78% of those planning a website think it will expand their customer base, either locally, nationally, or internationally (GoDaddy Global Small Business Report)
77% of businesses say poor user experience is a weakness (Society of Digital Agencies)
56% of small businesses say their website has a responsive design (Society of Digital Agencies)
99% of Millennial homebuyers visit websites to search for homes (National Association of Realtors)
The most common feature on real estate firms’ websites were property listings at 95% (National Association of Realtors)
48% of all firms cited “keeping up with technology” as one of the biggest challenges facing their firm in the next two years (National Association of Realtors)
39% of users will stop engaging if a website takes too long to load (Forbes)
On real estate websites, the “About Us” page is the 3rd most-viewed page (OneCarrot.com)
80% of small businesses do not invest in content marketing and experts warn that they are missing a key marketing opportunity (Clutch.co)
Most small businesses (47%) spend less than $10,000 on digital marketing, indicating that they have small or nonexistent budgets. (Clutch.co)
96% of B2B buyers want content with more input from industry thought leaders (DemandGenReport.com)
Customer testimonials have the highest effectiveness rating for content marketing at 89% (Socialfresh)
90% of organizations market with content (DemandMetric)
On average, marketers spend 25% of their budget on content marketing (DemandMetric)
Content creation is ranked as the single most effective SEO technique by 53% of businesses. (Marketing Sherpa)
80% of people appreciate learning about a company through custom content (DemandMetric)
Using video on landing pages can increase conversion by 80% (Eye View Digital)
64% of consumers make a purchase after viewing a branded social video (Forbes)
By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic. (Small Biz Trends)
90% of users say that product videos are helpful in the decision process (HubSpot)
Top three most effective types of video content: Customer testimonials (51%); Tutorial videos (50%); Demonstration videos (49%) (Curata)
Over half (51%) of home shoppers claim that YouTube is their favorite video research platform (Bold Content Video)
80% of B2B leads come from LinkedIn (LinkedIn)
Facebook provides the highest social value for B2C (96%) whereas LinkedIn provides the highest social value for B2B (93%) (Smart Insights)
The overwhelming majority use Facebook ads (87%), followed by Google ads (39%) and Twitter ads (18%) (Social Media Examiner)
Tweets with images receive 18% more clicks than tweets without images (Wordstream)
B2B companies that publish 11 blogs per month had almost 3 times more traffic than those blogging 0-1 times per month (HubSpot)
74% of realtors do not have a blog (National Association of Realtors)
After 21-54 blogs, businesses see a traffic increase to their blogs by up to 30% (Traffic Generation Cafe)
Search is the B2B buyer’s #1 resource for research; 90% of B2B researchers who are online use search specifically to research business purchases. (ThinkWithGoogle.com)
91% of people trust what they see and read on search engines (Pew Research Center)
Search is the top traffic driver to content-oriented websites, producing on average nearly four times the traffic of social media (41% from search, 11% from social) (TopRank)
62% of companies outsource their content marketing (DemandMetric)
78% of businesses all over the world feel positive about their relationship with their outsourcing company (Customer Think)
Over 70% of all companies with a working website currently outsource their website maintenance and SEO services to developers, coders, engineers, and digital marketing teams. (Small Biz Daily)
Are you ready to enter the digital marketing arena? Aside from stats, you also need a great outsourcing partner to support your audience-building efforts.
Contact OneVirtual Solutions today and see how we can use our digital skills to support your business’ goals.
