The 4 Tips You Need to Start a Video Marketing Campaign

Your business may be trying out different marketing tactics. But if you haven’t tried video marketing before, now is a good time to do so. 

Videos are becoming integral as they can help raise brand awareness and convert new clients. The challenge, however, is for you to create videos that add value to your marketing efforts.   

Apply the tips below and build a video marketing strategy that keeps your business moving:

 

Video content is designed to show more than tell. It’s easy to get caught up discussing the technical aspects of your products or services. But without showing their actual benefits, you won’t be able to give your audience a compelling enough reason to engage. 

The best you can do is to focus on information that matters to your audience. Don’t waste precious seconds beating around the bush and throwing up technical jargon. Simply present a problem and show how your business is going to solve it. 

 

What platforms offer the best opportunities for your video marketing campaign? 

If your business designs websites or works with professionals in the creative industry, consider posting your best work on Instagram. If you are targeting consumers, then a series of videos on Facebook should help garner brand awareness and engagement. 

Choosing the best platform for publishing your videos helps you maximize your viewership and, therefore, generate more clients. 

 

Closed captioning is crucial in video marketing, especially if you intend to share videos on social networking sites.

In most cases, consumers may not have the time to watch a video in its entirety, so you might as well provide captions that tell them what the video is all about. After all, you can’t engage people if they don’t know what you are trying to tell them. 

 

According to Statista.com, smartphones were the primary devices for viewing online videos in 2019. And as more and more people rely on tablets and other mobile gadgets for shopping or finding the services they need, your videos should provide excellent viewing experiences across various devices. 

For this, you will need to produce high-quality videos that are shot using a square orientation. It also helps to use bigger fonts to emphasize your value propositions and calls to action. Be sure to give your videos a test view before publishing it on YouTube or other platforms. 

 

Want to get started building a video marketing strategy for your business? You will need to find the right professionals who can help you with that.  

Reach out to us and see how our digital marketing virtual assistants can craft and support your video campaign. Contact us today!