5 Tips for Promoting Your Cleaning Business Locally
Getting your business to be well-known isn’t going to be an easy mountain to climb over. In fact, it will take a lot of trials and plenty of errors before you finally launch your marketing campaign.
No business ever had it easy, but to be successful requires persistence, patience, and a general understanding of the most effective strategies.
When it comes to promoting your cleaning business locally, you’ll need some handy tips to get started. These five strategies should do the trick:
Facebook, Twitter, and LinkedIn are a few examples of social media platforms that can help you build a strong following within your community. In order to make these an effective part of your marketing strategy, you have to make the content relatable. It has to solve specific problems that people need to handle, such as cleaning without using chemical-based products or getting rid of pet fur.
To make your social media posts “consumable”, you’ll need to keep your posts short and to the point. Remember, people on these sites are casually scrolling by and don’t have the time to read a wall of text. Don’t forget to also reel them in using a variety of content types, including infographics and videos.
Emails are another way of reaching out to local customers. In this sense, email blasts and personalized emails are a great way to promote your offers and highlight the services they ought to use. Using platforms such as Mailchimp and InfusionSoft can help you manage your campaign seamlessly and engage people who need your services.
Print media like flyers and posters aren’t a dying marketing strategy. It’s only a matter of knowing how to maximize their strengths. And the community is exactly the best venue to do exactly that.
Place flyers in community billboards or anywhere else people will notice them, so long as you have the right permits. Additionally, you could strategically place them close to the cleaning section of grocery stores in order to nudge potential clients. But again, you have to partner up with the store.
Search Engine Optimization or SEO is valuable when it comes to promoting your cleaning services to people who are actively looking for them.
Focus your efforts on getting your cleaning business’s website on the first page of the SERPs. You can do this by adding local keywords and key phrases. For instance, if you are a cleaning business that operates in Boston and surrounding areas, you should compete for keyphrases such as “Boston cleaning company” or “Chelsea cleaning company.” The trick here is to narrow down your keyword list to specific terms so you target people who need your service.
Nothing gets the word around like a reputation for quality services. Simply put, focusing more on enhancing customer experience allows you to leverage your business’ strengths.
That said, you should be able to get positive reviews and testimonials from your clients. You can also ask them to help get the word out. But of course, to make them do that means giving them a compelling reason. Along with marketing, focus on how you can make your clients happy and how you can help them achieve their goals.
Additionally, there are also people who can help spread the word about your business. OneVirtual Solutions can help give your brand exposure and the position it needs to get local clout.
Contact us today!
