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Personalized marketing has become crucial in building a solid brand. Considering all the online noise that’s existing at the moment, potential customers are more likely to respond to messages [...]

Outsourcing continues to be a valuable approach for businesses to cut costs and access skills that are unavailable locally. With this, the demand for better quality services has led to the [...]

Whether you’re a broker or an agent, it’s always important to apply the right profit-boosting strategies for your business. After all, competition is on an upswing a decade after 2008 financial [...]

The International Day of Friendship is said to have started out as a marketing gimmick by a famous greeting card company. To make the long story short, the occasion was manufactured in order to [...]

One way to get more clients for your real estate business is to leverage positive reviews from existing clients. Not only are they perfect for building trust and brand authority, but reviews are [...]

Across the globe, communities are being devastated by extreme weather phenomena. Japan and Canada are suffering from a freak heat wave, while cities in the Mid-Atlantic section of the United [...]

Whether you are a broker or an agent, you are still hard-pressed to know about the recent real technologies in the real estate industry. New innovations will no doubt impact the way people [...]

Professionals and businessmen follow very hectic schedules. Often, they lack the time to organize their appointments and identify the tasks they need to complete for the week. For the most part, [...]

For a business to survive, it only has to use one strategy: Become authentic. Companies will need to build brands with unique identities. It’s one way for them to attract their target audiences [...]

“The customer is always right,” we are told. Apparently, the reason why we set up a business in the first place is to profit. However, to be able to do that, we need to take care of our clients [...]