How to Get More Reviews for your Real Estate Business
One way to get more clients for your real estate business is to leverage positive reviews from existing clients. Not only are they perfect for building trust and brand authority, but reviews are also a good way to generate new leads.
In an article published on BrightLocal.com, 56% of online users choose a business based on the positive reviews it is able to generate. They can also help you achieve a higher page rank in local searches.
For these reasons alone, you may want to generate reviews that will impact your business. Here are some strategies you might find helpful.
Most clients are ready and willing to give you their feedback, especially when it’s positive. Asking them the right questions will convince your clients to support your brand by giving a good review. Make sure to respond to their reviews with a message of appreciation.
Where’s the best place to showcase the positive reviews about your business? Usually, you would want your clients to write reviews on your site, but there are also other options providing optimum exposure. The following platforms have the right features for allowing users to drop off a good rating or a positive comment:
- Yelp
- Boast
- SurveyMonkey
Once you have gotten hold of stellar reviews, you can showcase them using eye-catching graphics that include their photos as well as their job descriptions and their organizations. You might want to give these tips a try:
- Utilize bold headlines or italics.
- Keep your text concise, using just a few powerful sentences.
- Use bullet points.
- Try out different fonts to add personality, but no more than two fonts to avoid clutter.
- If you are not sure where to start, you can look at what other businesses have done.
After finishing the materials you need, you will have to share them across your social media accounts, starting with LinkedIn, Facebook, and Twitter. Provide a good post to go along with the review you are showcasing.
You can always get satisfied clients who can write reviews for you without being asked. However, you can still reach out to them and get their feedback by providing them with rewards and freebies. This allows you to generate a large volume of reviews that can definitely increase your real estate business’ credibility.
After all, your reputation in the industry is crucial to your success. In this sense, it’s an advantage to consider implementing an effective online reputation management plan. One Virtual Solutions offers services that cater towards improving your online clout.
Book an appointment today and see how we can help you widen the online influence of your real estate business.
