Tips for Building an Effective E-Commerce Site
In 2015, spending on e-commerce reached $4.7 billion with a year-on-year increase of 15%. This year, the value of the e-commerce market in the United States has grown to $340 billion.
These numbers prove that e-commerce is the future of business. To compete for a larger share of their markets, entrepreneurs will need to set up e-commerce platforms for their products and services.
Still, building a great website where people can shop for the products they need isn’t as easy as you think. A successful e-commerce platform should have all the right elements in place.
On that note, here are a few tips for building an e-commerce site that guarantees more sales.
When building an e-commerce site, you would want to consider creating a distinct identity. Setting up a domain name for your e-commerce website makes it easier to attract repeat customers. You just have to choose a good domain registrar for this.
The design of your e-commerce site is integral to keeping potential customers engaged. Your design has to be optimized for growing your online sales, so opt for a straightforward theme and avoid cluttering up your website with unnecessary graphics and images. Otherwise, it becomes difficult to retain interested customers and attract those who might want to make another purchase.
Since customers can’t get a closer look at the products you’re selling, they rely on the images on your e-commerce website to determine whether to buy or not. High-quality photos can motivate customers to make a purchase and boost your brand presence. That said, make sure you use proper lighting and composition to take quality photos of your products.
Common among e-commerce websites with high conversion rates is well-written content. Copywriting is more than just putting words together. It’s a process that involves picking the right keywords and crafting content that educates customers about your business and encourages them to purchase an offer. In addition to this, clear, concise, and compelling descriptions and web content can help drive sales and build a loyal customer base.
Customers want to engage businesses they can readily trust. With social proof, your e-commerce website can generate more visits and secure more sales. The most common types of social proof you can include in your website are testimonials and reviews from previous and existing clients. These will put your business in a better position to attract new customers.
An e-commerce site lets you acquire a higher sales volume. Building one, however, requires knowledge and expertise. You can access these by hiring virtual assistants who are experienced in web development and design.
Contact us today to get started.
