How to Supercharge Your Email Marketing Campaign for the Holidays
Black Friday may have ended, but it doesn’t mean your business can take a breather. The Holiday Season is here and it’s time for you to step up your digital marketing campaign.
You might as well expect your competitors to go all-in with promotions and offers that could snatch a big chunk of the market. If you want your brand to stand out and get more sales this Holiday Season, you may need to include email marketing in the arsenal.
Given that customers who make purchases through emails are more likely to spend more, it’s important to come up with an effective strategy for leveraging this channel.
Check out our list of the best ways to supercharge your email campaign this season:
Your emails have to open with holiday-appropriate subject lines. Look along the lines of “We felt merry early this year. Have 50% off!” or “Feel the holiday spirit with our special offers” or anything that puts your audience in a festive mood.
With this, customers will know that your company is also feeling the spirit of the holiday. Other than that, it gives them more than enough reason to avail the best deals you can offer down the line!
In crafting the copies for your email marketing, it pays to relate the message to your target audience. In other words, you will want your messages to resonate based on the location, language, and other crucial demographic data.
So, if you are planning to promote your offers to middle-aged consumers in South Texas, you will need to prepare English and Spanish versions of your emails. Local relevance is the key and a multilingual email campaign is essential in getting your message across. It’s a good thing that emails marketing platforms like MailChimp and ActiveCampaign allows you to create personalized content aimed toward specific audience segments.
As more and more consumers rely on their smartphones to receive messages and shop for the products that they need, your emails should be readable across different mobile devices.
For this, you may need to write concise and relevant copies. Whether you are promoting a sale or offering discount vouchers that are redeemable before Christmas, it’s a good rule of thumb to make it easy for customers to read and understand what you are trying to say.
You should also opt for a simpler design for your emails. Make sure to add enough white space and choose typefaces that can make your messages stand out.
Using your email marketing campaign is the perfect opportunity to promote seasonal offers such as discounts and freebies.
Use the holiday urgency to your advantage through limited-time offers and special coupons that they will need to use before the Holidays are over. Engaging your audience through these promotions can help you compete better.
If you haven’t started planning an email marketing campaign yet, take this time to create one that’s sure to place your brand front and center this Holiday Season.
Need help creating and managing your email marketing campaign? Consider hiring a team of digital marketing virtual assistants. Get started with OneVirtual Global Business Solutions today!
