The Emoji: An Unlikely Social Marketing Tactic

If you have managed to watch the first 30 minutes of The Emoji Movie without so much as cringing at the effortless grade school humor being churned out, consider getting an award or medal of some sort. On the other hand, if you have seen the trailer and had the good sense of avoiding the movie entirely, consider yourself a sane and decent human being.

Either way, whoever thought of making a film about emojis had probably considered it during a fever dream. The idea itself is outrageous from the start, and you will begin to wonder why some people are even trying.

Still, we can’t blame emojis for the bad rap they get after the film came out. Emojis are in fact the victim here.

Emojis are here to stay for the long run because nothing else gives more impact than three or four icons that tell a story.

Well, whichever way you want to use them, emojis offer a good way to communicate with your audience. It’s also a creative way for businesses to make engaging messages through social media.

Here are some of the best ways you can use emojis for your social media campaign.

 

Put several emojis together and people are bound to find a hidden message. It’s effective in attracting people’s attention and makes for a good laugh. Make sure to use the right emojis to represent your brand, as demonstrated by this intriguing billboard.

 

If someone makes a comment on your Facebook post, respond back with an emoji. For instance, you can add smiley faces beside a “Thank you” message. You can also use a heart emoji to show that you love a comment by a user.

 

The power of storytelling is strong with emojis. They can become more potent when celebrating a special holiday. From Christmas to Valentine’s Day, you can create tweets or Facebook posts that let audiences know you’re also in a festive mood. Just take look at this Independence Day tweet from Bud Light.

 

Upselling becomes even more creative with emojis. Use the right icons that best represent your products or services. Provide an engaging message if you will, but here’s a pro tip: Create a message entirely out of emojis. Let the pictures tell the story and create the call-to-action. In an example by a famous fast food chain, emojis help to associate positive thoughts towards the brand.

There’s a lot more you can do with emojis. Want us to fill you in? Hire a team of virtual assistants today and increase your social clout in no time!