The 5 Ways a VA Can Help You Scale Your Business
The word “virtual assistant” has come to define a new breed of freelancers providing a range of skills that businesses need to scale. In this day and age when digital transformation is inevitable, businesses will need to hire VAs who can add value to their operations and enable them to compete within their respective markets.
VAs can handle a wide range of tasks for the companies they work with, but there are five core areas that VAs can work on to achieve specific business goals:
On average, companies were able to allocate “42% of their budget to online marketing and this rate is expected to grow to 45% by 2020,” according to this article from The Medium. With video and social media marketing becoming even more pervasive, businesses will need to acquire the right skills and resources to make their brands stand out. VAs with expertise in video editing and content creation are the most sought out as video marketing, blogging, and email newsletter campaigns offer immense benefits to the bottom line.
Office assistants are an asset to business leaders who have to deal with plenty of tedious tasks on a daily basis. As the business grows, these tasks become even more complex. However, hiring additional staff locally can take too much time as you will need to create and distribute job ads and train new employees in using unfamiliar tools. This won’t be the case with hiring an administrative VA who is already equipped with the right skills in database management, calendar management, online research, and transcription.
It’s no secret that successful businesses outsource their customer service activities to offshore call centers. Billing, debt collections, and telemarketing are entrusted to voice-based agents who focus solely on making outbound and inbound calls. In contrast, dedicated VAs are capable of using a wide range of channels to reach out to the targeted audience segments of a single client. In a way, your VA could function as an all-in-one “contact center” that allows you to engage customers by phone, SMS, chat, and email. In this sense, hiring VAs becomes a more practical solution than forging a partnership with a typical offshore call center.
If your company relies heavily on its online presence to generate new customers, then it’s integral that you don’t get inexperienced web design teams to work on your website. VAs who are already proficient in handling search engine optimization activities, tracking site performance, and using content management systems will make all the difference in building websites that will impact your bottom line.
Aside from handling your core operations, a VA can also aid in planning out specific activities that are crucial to your business’ growth. This will prove to be beneficial as your business begins to grow its customer base. With the support of a business development VA, it becomes easier to make the right decisions and avoid risks that could offset your business’ gains.
Are you interested in having a VA help you out with these essential areas in your business? Contact us today and we’ll help you get started in scaling your business.
