5 Ways to Improve your Newsletters for Better Sales Conversions
A lot of marketers are sending out newsletters to promote their businesses. Their reason is that this tactic offers a ton of advantages when nurturing potential customers.
According to Hubspot’s Ultimate List of Marketing Statistics for 2018, 86% of consumers like to receive monthly promotional emails, and 15% like to get these emails daily. It’s safe to assume that people still like receiving newsletters which will help make informed decisions as buyers.
On that note, businesses will have to create effective newsletter campaigns which will generate high sales conversions.
From our experience as virtual assistants, we have handled tasks that involve designing and sending newsletters on behalf of our clients. Along the way, we found out several ways that will make a newsletter generate better conversions.
The purpose of your newsletter is to convey information about your products and services in a straightforward manner. Using technical terms and lengthy sentences defeats this purpose. Also, avoid using colored fonts. Aim for a functional newsletter design by using the right typefaces.
Visual content makes a lot more impact than plain text. For this reason, complement the written content of your newsletter with engaging graphics and photos. Select the best visuals so you can amplify your message. You can also use infographics, but you have to make sure your layout is organized.
Just like newspapers, a compelling introduction to your newsletter is essential. Be straight to the point. Business professionals don’t have time to read everything you’ve put into your newsletter. Another way to increase your conversions is to create headlines that offer value to your audience.
For a conversion to take place, you need to provide your newsletters with an engaging call-to-action or CTA. Cleverly crafted CTA that links to your products and services page will definitely help you get more clicks, downloads, and, more importantly, sales.
Email analytics company Litmus points out that the percentage of emails opened on mobile devices has risen in recent years. As the mobile penetration increases, it’s crucial for companies to optimize their promotional content for audiences who are on the go. In this sense, it’s important for them to make sure that their newsletters look just as good on mobile.
Preparing an effective newsletter campaign makes all the difference if you are aiming to reach your conversion goals. You can optimize your campaign by having the right tools and hiring the right people to help craft your newsletters.
Hire a VA today and create engaging newsletters that will win you the most number of closed deals.
