5 Handy Real Estate Social Media Marketing Tips for Your Next Campaign

Real estate social media marketing offers a lot of benefits to agents just like you.

It helps your agency gain consistent engagement, make compelling content, and effectively target your audience to maximize your conversion potential online. 

In this blog, we’ll help you understand the advantages of social media marketing in real estate along with a few tips for building your next campaign.

What are the advantages of real estate social media marketing?

Social media has seamlessly integrated into our everyday routines, whether we consciously acknowledge it or not. 

It has revolutionized the way we engage with loved ones and explore emerging trends, fundamentally reshaping the landscape of communication and interaction.

Real estate professionals have also recognized the immense potential of social media marketing in many benefits such as:

Casting a broader network

Casting a wider net on social media will let you drag back more potential clients than you think.

Social media platforms like Facebook, Instagram, and LinkedIn have millions of users who are actively engaged.

You can tap into this network of buyers and sellers who may have never encountered your listings through traditional marketing channels.

It increases web traffic

Another benefit of real estate social media marketing is its potential to increase web traffic. 

Sharing links to your website or dedicated landing pages drives more interested prospects directly to your online presence. 

Increased web traffic not only enhances your online visibility but also provides more opportunities for conversions and lead generation.

It builds a better reputation for your agency

Want to get more trust in the real estate industry? Build a solid reputation for your brand.

Social media platforms offer an excellent avenue for showcasing your expertise and professionalism, thereby building your reputation.

Engaging with your audience through comments and direct messages also fosters trust and helps establish meaningful connections, which can lead to long-term business relationships.

You can find high-intent customers

Social media platforms provide valuable data about their users, allowing you to target specific demographics, interests, and behaviors.

This ability to refine your audience targeting is particularly useful in finding high-intent customers. 

Through carefully crafted social media advertising campaigns, you can narrow down your reach to individuals actively searching for properties or seeking real estate services. 

How can you reach your target audience on social media?

Connecting with your target audience can sometimes feel like searching for a needle in a haystack. 

However, with the right strategies, your next campaign could help amplify your reach and draw in more prospects to your real estate business. Here are some ways you can do it:

Use more relevant hashtags

Hashtags are a powerful tool for expanding your reach and connecting with like-minded individuals on social media platforms. 

Research and identify relevant hashtags in the real estate industry that resonate with your target audience. 

Incorporating these hashtags into your posts increases the chances of your content being discovered by individuals interested in real estate.

Create more relevant content

To captivate your target audience on social media, it’s crucial to create content that resonates with their needs and interests. 

Tailor your posts to address common pain points, answer frequently asked questions, and provide valuable insights into the real estate industry. 

Consider using a mix of text, images, videos, and infographics to cater to different preferences. 

Additionally, keep delivering high-quality, relevant content, so that your followers see you as a trusted source of information, which leads to increased engagement and ultimately, conversions.

When it comes to boosting your real estate business’s social reach, you can never go wrong with visual content. Learn more here: Why Quality Visuals Are Key to Effective Social Media Marketing

Focus on real estate-friendly platforms

Picking the right social media platform can make all the difference, especially if it has features that can benefit real estate agencies like yours.

Facebook allows you to join real estate groups. Instagram is ideal for showcasing property listings and LinkedIn is suitable for establishing connections with other real estate professionals.

Focus on more real estate-friendly platforms and the many features they have made for effective real estate social media marketing.

Connect with more realtors on social media

Building relationships with fellow real estate professionals can be mutually beneficial in expanding your reach.

Connect with other realtors, brokers, and industry influencers on social media platforms. Engage with their content, share insights, and participate in discussions.

Establish your presence within the real estate community, so that you position yourself as an active and knowledgeable industry participant. 

Collaborations, cross-promotions, and referrals can arise from these connections, helping you tap into their existing networks and reach a broader audience.

Send out more targeted ads

Social media platforms offer advanced targeting capabilities for advertising. 

Create targeted ads that reach your specific audience. Define parameters such as location, age, interests, and behaviors to narrow down your target demographic.

You can also tailor your ads to specific segments of your audience to ensure that your message reaches those most likely to be interested in your real estate offerings.

Experiment with different ad formats, such as image ads, video ads, or carousel ads, to determine what resonates best with your target audience.

Hire a real estate social media virtual assistant team from OneVirtual Solutions!

If you want to maximize your real estate social media marketing reach, why not hire a team of marketing VAs from OneVirtual Solutions?`

We have been working in the real estate industry since 2013 and our VAs are more than experienced and skilled in handling your agency’s social media accounts.

Posting and engaging on multiple social media platforms still needs a lot of manpower and skill. Especially if you consider you have to juggle all that work between every account you have.

With the help of a real estate marketing virtual assistant, you’ll have someone manage those accounts for you and create content to be posted on them.

If you need to reach more of your target audience, hire a VA team from OneVirtual Solutions that can leverage real estate social media marketing for you. Schedule a consultation with us today!