5 Real Estate Video Marketing Mistakes That Could Derail Your Campaign
Looking for a new way to get more people interested in those properties you’re pitching? Real estate video marketing campaigns could open the door to new opportunities to sell them.
Video marketing is highly effective for real estate marketing campaigns, especially when you consider the fact that real estate is a visually driven industry.
In this blog, we’ll talk more about what you can get out of real estate video marketing and certain mistakes you should avoid when making content.
What do you get out of video marketing?
Video marketing has become an essential tool for businesses seeking to reach and engage their target audience effectively.
Embracing the power of video marketing can help you connect with your audience in real estate by elevating your brand to achieve your marketing objectives. Here are more benefits:
Increased web traffic
One of the primary benefits of video marketing is its ability to drive increased web traffic.
Videos have a higher likelihood of capturing users’ attention compared to text-based content. Especially when you embed videos on your website or share them on social media platforms.
Additionally, search engines favor websites with video content, leading to higher rankings and improved visibility. This way videos can generate more organic traffic to your website.
Branch out your content
Video marketing enables businesses to branch out their content and reach a wider audience.
Blogs posts and newsletters can remain valuable forms of content, but videos offer a dynamic and visually appealing alternative.
Platforms like TikTok and YouTube provide vast audiences, allowing you to tap into new markets and extend your brand’s reach.
Keeping users on your website longer
Video content has proven to be highly captivating, encouraging users to stay on your website for longer durations.
When visitors engage with your videos, they are more likely to explore other pages and consume additional content.
This increased time spent on your website signals to search engines that your website provides valuable information, leading to improved rankings.
Video content is captivating
Real estate video marketing allows you to tell a story to your target audiences in a captivating manner.
With the combination of visuals, audio, and storytelling, videos can evoke emotions, establish a personal connection, and leave a lasting impression on viewers.
It also diversifies your content strategy, which means you can cater to different preferences and capture the attention of those who prefer consuming information through videos.
Need more compelling reasons to start a video marketing campaign? Read: Influence and Impact: The Role of Video Marketing in Real Estate
What video marketing mistakes should you avoid?
Real estate video marketing is a good way to get more interest in your brand and help you sell more properties, however, not everything can go to plan.
There are some mistakes to consider and avoid if you want your video content to hit the right notes with your target audience. Here are five examples:
No structure or plan
One of the biggest mistakes in video marketing is approaching it without a clear structure or plan.
Determine the tone, style, and overall narrative flow to ensure your videos effectively convey your brand’s story and message.
Without a solid plan, your videos may lack focus and fail to deliver the desired impact. Establish a storyboard or script to guide your video production process.
Improper branding
Another mistake to avoid is improper branding in your videos.
Your videos should align with your brand identity and consistently reflect your brand’s values and aesthetics. Avoid using generic stock footage or music that doesn’t match your brand.
Ensure that the right logo, brand colors, and visual elements are integrated seamlessly into your videos.
Consistency in branding builds trust and reinforces brand recognition among your audience.
Lack of a focused topic
Creating videos without a focused topic can dilute your message and confuse your audience.
Each video should have a specific purpose and a clearly defined topic. Identify the pain points or interests of your target audience and address them concisely and engagingly.
Focusing on a single topic can effectively deliver your message and capture your viewers’ attention.
Additionally, conduct keyword research to identify relevant topics that align with your audience’s search intent.
Lengthy videos
Long, unengaging videos are another common mistake to avoid.
In today’s fast-paced digital landscape, attention spans are shorter than ever. So it’s best to keep your videos concise and engaging to maintain your viewer’s interest.
Aim for a video length that is appropriate for the content you are presenting. While some topics may require more time, be mindful of not exceeding your audience’s patience threshold.
Break down complex ideas into shorter videos or consider creating a series of videos to cover a topic comprehensively. This way, your audience will be watching them in their entirety.
Forgetting a compelling call to action
Failing to include a compelling CTA can result in missed opportunities for engagement and conversions.
Communicate the action you want your viewers to take at the end of each video, whether it’s visiting your website, subscribing to your channel, or sharing the video with others.
Craft a CTA that is specific, concise, and aligned with your overall marketing goals. You’ll have your target audience answering your call in no time.
Real estate video marketing is a powerful tool to connect with your target audience and showcase your properties.
If you take the time to strategize and plan your video content effectively, you’ll have a powerful means for brand recognition.
Hire a team of talented video editors from OneVirtual Solutions!
If you think your real estate video marketing team could use an extra hand, why not consider hiring a few more editors from OneVirtual Solutions?
Our virtual assistants have the skill and talent to take the time to edit and post video content for real estate businesses just like yours.
Not only that, but we have the necessary equipment and tools needed to put out the best result that will get your brand noticed in the market.
If you need to boost your video marketing campaign, hire a skilled team of VAs for your business. Schedule a consultation with us at OneVirtual Solutions today!
