Top 5 Twitter Tricks for Maximum Engagement
Engagement is everything in the world of business. To get better sales numbers, you need to reach out to potential customers first. One thing’s for sure, digital marketing provides a way forward in getting a brand the visibility it deserves.
In this case, Twitter is still an important platform that businesses leverage to drive engagement. When done properly, a Twitter marketing campaign can amplify your message. Apart from that, using the right techniques can also result in higher traffic and, more importantly, higher sales numbers.
Increase your engagement rates now with these vital Twitter tricks.
Shortened Links
Longer URLs tend to drive away clicks. Conversely, shortened URLs look better on a tweet and are more likely to invite an action. By using link shortening tools such as Bitly, you can create personalized URLs that generate qualified traffic and encourage followers to share your message.
Embedded Videos
According to HubSpot, videos are six times more likely to be retweeted than photos. This is because videos offer more informational value to users compared to text or embedded images. Also, if users like what you’re offering in your videos, expect landing page visits to increase.
Twitter Polls
Your audience’s opinions matter. In order to reach higher levels of engagement, you can initiate polls about different topics that matter to potential clients. For example, if you are selling prime residential real estate, you can poll your audience about their preferred styles (Do they like Mediterranean or Modern homes?). You can also use the results as a form of marketing intelligence you can use to improve your campaigns.
Responding to Tweets and Mentions
A mention or a reply from a follower provides an opportunity to connect with your audience. Responding to these actions can impact your brand’s visibility. It also passes off as a best practice in social CRM. Respond immediately to compelling replies or comments to get the most out of these interactions.
Content Curation
If you aim to increase the number of users you engage, it’s essential to know what content works best towards this goal. For this, you don’t create unique Tweets all the time. Through content curation, you can use existing online resources to drive engagement.
Want another tip?
Get a capable outsourced virtual assistant to handle your Twitter marketing campaigns on your behalf. This will maximize your marketing resources and drive better engagement numbers for your business.
