Why Visual Content is a Big Deal

Companies that want to educate and nurture their target customers should look beyond written content as the main component of their digital marketing strategy.

Although blogging could help improve your brand’s online visibility and generate inbound leads, it’s still not enough to get people to purchase a product or service. You need to engage your customers at a deeper level. To do that, you will need to consider infusing your digital marketing campaign with visual content. 

If you’re still not sure about it, here’s a few good reasons why creating effective visuals should be your business’ priority.

According to HubSpot, at least 32% of marketers consider visual images as more important than blogging. This only proves how much digital marketing has veered away from text content as businesses begin to realize the value of infographics, videos, and other visual assets. You wouldn’t want to get left behind as the competition rolls out a fresh batch of videos and visually engaging landing pages.

Social media is one channel you wouldn’t want to ignore, especially as you seek to broaden your online reach and get your target audience to notice you. When it comes to driving engagement and landing page visits, however, sharing existing content just won’t cut it. A well-developed strategy that includes informative social media images can help boost your engagement and conversions.

Creating visual content can also help in brand-building. Whether it’s a video or an infographic, any marketing material could be used to represent your business. You can design webpages using your designated brand colors and fonts, and include your logo in all the graphic and video content you’re sharing on social media. Sure enough, colored visuals (especially those that align with your business’ identity) increase engagement by 80%.  

The choice of content for your digital marketing campaign will impact the way you acquire leads. Visual content, without a doubt, can help in generating potential clients for your business. This comes as technology is becoming more sophisticated and people are becoming more receptive towards what they see than what they read. Using eye-catching visuals in your online marketing efforts enhances your lead generation campaign and allows you to engage not just leads, but potential customers who are very likely to purchase a product or service.

You can get these benefits once you hire a ready team of web designers, graphic artists, animators, and video editors who can create engaging visual content that fit your business’ marketing goals.

With our digital marketing and web development services, we can give you a much-needed creative boost for getting more clients. Contact us today!