Website Essentials for the Second Half of 2019
If you haven’t created a website for your small business yet, then you’re missing out on plenty of opportunities to expand before the year ends!
Despite the fact that 46% of small businesses in 2018 didn’t have an online presence, websites remain an important ingredient for success in any market. This comes as more and more people rely on websites to decide on purchasing a product or service.
Websites will become even more prevalent to business in the coming years. NASDAQ predicts that about 95% of all consumer purchases would be made online by 2040.
You’re probably thinking of building a website for your small business right now. Surely, you’re not too late to develop your online presence.
For the second half of 2019, focus on getting these essentials that will make your brand’s web presence stand out.
People are using their mobile devices to learn about and purchase the products they want. Sure enough, at least 72% of internet users are more likely to engage websites that could be viewed through a tablet or smartphone. If your website looks good on both devices, then first-time users are likely to return and finalize their purchases.
In recent years, Google’s search algorithm has become even more rigid as it puts more focus on the need for quality content that users would find helpful. For your business to outrank the competition, it’s crucial to invest time and resources on creating engaging blog posts, videos, and other online marketing material aimed at addressing specific needs. This should go along with a search engine optimization strategy that uses longtail keywords and improves your website’s quality score.
Getting an SSL certificate shouldn’t be an afterthought, especially when you’re building an e-commerce website that uses a payment portal. Customers need to know whether you’re a verified company or not, so an SSL certificate lets them know that you comply with internet security standards and that their identity is safe from phishing attacks and theft.
Web design has come a long way. In the past, businesses opted to put as much information as they can on their webpages. Nowadays, less is better. Today’s websites are carefully thought-out with more emphasis on navigability and effective website copy. Another factor is site speed. Websites that take more than three seconds to load are less effective in terms of converting the right people. By reducing your HTTP requests and compressing your images, you will be able to manage websites that attract more leads and help you get more conversions.
With these elements in place, you will be able to run a website that helps you with realizing your overall business goals.
You only need to hire a reliable and experienced web development team that will provide the expertise needed to support your online presence.
Contact us today and we’ll make sure your website is fully equipped in generating more sales!
