4 Ways to Improve Customer Loyalty

Keeping your customers satisfied is one thing, but turning them into loyal clients should have a spot of its own in your long-term business strategy.  

Indeed, for your brand to remain successful and profitable, it has to maintain a solid client base made up of genuine supporters and advocates. According to Bain & Company, every 5% increase in customer retention is attributed to 25% more profits.  

Customer loyalty is an important resource that you should be able to generate on the side. That said, here are a few important tips for turning clients into loyal brand advocates.  

The relationship you have with your customers doesn’t stop at a sales close. You need to go the extra mile by keeping your clients engaged.

Upselling other products or services, asking for testimonials, and encouraging them to subscribe to your newsletter should increase customer lifetime value. More importantly, these post-sales activities can show clients you have a lot more to offer down the line.

Indeed, closing a deal is only half the battle. In order to achieve long-term success, continuous engagement is integral. 

The rewards you give to your customers do not have to be extravagant. It can be as simple as inviting them access to special events, including them in a loyalty program, or sending out personalized emails. 

Discounts are great for attracting repeat sales, but it’s often best to look towards better incentive schemes that add value to both your business and your clients. That said, you can come up with a referral program that rewards clients for every friend or family member they refer. 

It doesn’t always have to be professional between you and your customers. You need to be affectionate and attentive to their needs as well. 

You might want to send a return gift you haven’t heard from them for a while or check in on them through a special email. All this can help you stay relevant and encourage your customers to keep engaging your brand. 

For this, you can use behavioral analytics to evaluate the needs of your clients and develop the proper messages around these needs. That way, you will have better chances of turning casual customers into loyal patrons who wouldn’t hesitate to share or re-tweet whatever you post. 

Your regulars who have been with your business longer deserve the best possible treatment. You wouldn’t be in business anyway if it weren’t for their patronage, so give extra consideration to long-time clients who already have a close working relationship with you.

You are lucky to have a client base that has been with your brand since day one. Their loyalty strengthens your brand presence and generates new business in the form of referrals. You only need help with keeping these types of clients happy as they remain with you for a longer period.

Improving customer loyalty requires hard work. For this reason, it would be wise to consider outsourcing some of your brand-building and customer service tasks to the right professionals.

Virtual assistants can help you improve customer loyalty as they can handle a range of tasks along the lines of customer service and digital marketing. 

You can find these professionals in OneVirtual Global Business Solutions, the leading provider of virtual assistants in your industry. Schedule a consultation today.