How to Give Love to Your Client Base
It’s any business’ goal to nurture a loyal following. A strong client base ensures steady income and helps make your brand stand out. To sustain profitability, a business has to fortify the bridges that connect it with its audience.
The same is true with relationships. It takes great effort to strengthen bonds and make things work regardless of the circumstances.
In the spirit of the Love Month, we’re going to teach you how you can keep the love alive between you and your current clients.
If you’re looking to get more clients for your business, the best source would be those who have been loyal to your brand. You can launch a referral program where current clients can get their friends or partners to buy a product from you or subscribe to a service. In turn, you can give out discount vouchers, freebies, and other great prizes for each referral they provide. Everybody wins with this strategy!
Clients will appreciate it if you give them freebies for every milestone they achieve. If you run a cleaning company, for instance, you can give out free gift baskets or instructional Kindle books to recurring clients. This will help keep them engaged and always have something to look forward to in the long run.
Whether it’s Valentines, St. Paddy’s Day or their birthday, any occasion gives you the opportunity to reach out to loyal customers. Normally, this would require a lot of work unless you know how to design custom greeting cards and send them out on the right dates. Much of the work can be reduced if you hire a virtual assistant service that specializes in CRM, graphic design, and email marketing.
Want more tips on how you can build rapport with current clients? Check out this article for the most effective CRM strategies to infuse your campaign with.
If you’re planning a hosted event (trade show, conference, workshop, etc.), you can invite your clients to join. Offer free or discounted tickets, or have them over as speakers. You just have to make sure that the event you’re planning has something valuable to give your clients. You can also give them a heads up on upcoming podcasts and speaking engagements that touch on what matters a lot to them.
Everyone needs to be recognized in some way or another. If your clients have no qualms about publicizing their names, then you might want to acknowledge the trust and support they have given your brand. This will also add social proof to your campaign and allow you to improve your reputation.
Indeed, 2020 will be a year when businesses will be keen on improving their reputation. But what other trends lie in wait for businesses big and small? We’ve rounded up a few of the most important trends to keep watch this year.
There are a lot of other ways to show love to your clients. But if you’re not sure which ones to use, then you might want to get help.
At OneVirtual Solutions, we can provide you all the support you need to reach out to your clients. Click here to get started.
