5 Expert Secrets to a Successful Outbound Calling Campaign
Making calls to potential clients is still one of the best strategies for generating leads and closing deals. However, it also presents certain difficulties when rejections occur over and over again.
For an outbound calling campaign to be successful, you need to come up with an effective strategy that’s bound to result in more sales.
We have rounded up five elements that make for a successful outbound campaign:
Cold calling is not just dialing a number and hoping for the best to come between your agent and the other person on the line. You need to set your expectations and build your guidelines around them.
You don’t want to leave your agents in the dark if you want your campaign to succeed. That said, it’s best to orient them on the goals and objectives your organization strives for. This should give your agents enough insight to put your brand front and center.
Timing is an important factor to consider when making outbound calls since not all of your customers will be available at certain times of the day. With this, your company should know the best times for making calls.
A good tip to consider is to avoid calling at peak business hours when prospects are too busy to entertain propositions. Instead, you can place calls between 8 AM and 9 AM, and between 4 PM and 5 PM when most people aren’t doing anything important.
Your business won’t be able to reach out to prospects if you lack a list of high-value contacts. Researching into the most promising leads should help your agents focus on the right people.
Managing such a massive database of contacts can get tedious. Using the right CRM tools, you can waste no time organizing the profiles of ideal clients, qualifying warm leads, and nurturing high-value prospects. At the hands of an experienced virtual assistant, your business can boost its sales, shorten the customer lifecycle, and minimize costly errors and duplications.
If you are in the real estate industry, check out this blog on how you can create call scripts that bring out long term value from initial contacts.
It’s nice to place your company on a high pedestal, but you risk staining your own reputation when you try to put down the competition.
By bad-mouthing competition, you give a potential client on the other line a negative idea of what your company must be like in the process. Negativity only begets more negativity and that’s the last thing you want for your business.
Instead of putting down other competitors, try to have your agents come up with better value propositions. Sit down with them in trying to come up with call scripts that highlight the best of what your company has to offer.
Scripts can make your agents sound robotic and your value proposition forced. The danger of scripting is that your agents may encounter questions that they may not be prepared for.
On the other hand, a client may also interact more positively the more natural-sounding your agents are on the other line.
As much as possible, train your agents to make do without scripts as they explain how the company can help solve problems and add value. Scripts are great for common rebuttals and inquiries. But for everything else, it’s important for agents to know a great deal about the product or service.
No matter the outcome, it’s always important to learn from each success and failure of every call your company makes. Strengthening your outbound calling campaign and learning from every engagement are still the best ways to make success possible.
On top of that, you can give your organization an edge if you outsource your outbound calling campaign to an experienced virtual assistant service provider. That way, you won’t have to pay more just to set up the tools and acquire the skills you need.
Learn more from OneVirtual Solutions, the leading provider of virtual assistant services for businesses in real estate, commercial and residential cleaning, e-commerce, and other industries. Schedule an appointment with us today!
