Is Your Business Using These Top 5 Email Marketing Platforms?

Email marketing remains an effective means of promoting your products or services. It helps you turn prospects into loyal supporters of your business, build your brand image, and develop closer relationships with clients. 

Considering that it is easier to control compared to most digital marketing channels, email has become a mainstay in every business’s marketing arsenal. But in order to succeed, it’s important to identify the right platforms to support your email marketing activities and result in higher conversions.

That said, we have rounded up five essential email marketing tools that supported the growth of businesses across different industries. Have you tried using any one of these yet?

 

MailChimp

Consider MailChimp if you want to test the waters with a minimal marketing budget. The platform’s free plan alone allows you to send about 12,000 emails for up to 2,000 subscribers. It also comes with an easy to use drag and drop email builder, autoresponders, and simplified tracking for analytics. Plus, it lets you set up delivery times based on user timezones.

As an added bonus, it integrates seamlessly with other marketing platforms such as WordPress and Shopify. If you’re stuck in the middle, MailChimp comes with support via email and live chat. There are also tutorials that can help you make the most out of your email marketing experience. 

If you want an easy to use and free marketing service for your business’s emailing campaign, MailChimp is a good start.

 

Hubspot

Hubspot has got you covered when it comes to straightforward digital marketing solutions. It provides a multitude of tools for content management, customer support, SEO (search engine optimization), social media marketing, and web analytics to boost your online marketing efforts. 

But the cherry on top is Hubspot’s email marketing tool which allows you to create, manage, and automate your campaign. With valuable features that allow for effective audience segmentation, A/B testing, and landing page generation, HubSpot is a great tool to optimize your conversions. 

All of these are free for your business to use as well, but you can explore better opportunities if you get the Hubspot’s full sales support package. At any rate, the platform is a great asset to have if you are looking to improve your business’s sales performance.

 

Constant Contact

Consider using Constant Contact if you’re looking for something that’s easy to use. The platform is great for managing email lists and contacts. It also has a variety of email templates and marketing calendars to help you build an email marketing campaign from the ground up. It also comes with built-in social media sharing tools such as free image libraries, list segmentation, and even Facebook ad integration.

If you need help with any of these features, Constant Contact has your back with customer support via live chat, phone, and even email support offering useful resources to help you maximize your campaign. 

And to push your understanding of the platform even further, Constant Contact offers online training and in-person seminars where you can learn expert strategies that will help your business grow even further.

 

Keap

Formerly known as Infusionsoft, Keap offers seamless CRM tools that are ideal for small business setups.

It helps reel in leads and turns them into happy, loyal, and supportive clients by creating personalized emails based on specific audience data. It also allows you to run effective follow-up campaigns using automated templates. 

Moreover, Keap is capable of hosting web forms or links, executing automated campaigns, and providing customer sales updates for your sales team to keep a close eye on.

Basically, Keap keeps in touch with your clientele and keeps them in the loop with your business. At the same time, it automates daily tasks that are typically repetitive when it comes to following up on potential leads and converting them.

 

Sendinblue

If you’re in need of SMS support for your email marketing, Sendinblue has got you covered.

An extremely easy to use and beginner-friendly platform for your email marketing campaign, it is capable of creating and sending engaging emails, automating follow-up emails, and using AI-powered algorithms to send these in bulk and at the best possible times.

All you need to do is pick what tools you need from their service and you’re off. Sendinblue helps get more done in less time, making it a highly potent tool for your digital marketing campaign.

They can also help you make Facebook ads for your business, and create signup forms to grow your email contact list. And while you might not need it for an email marketing campaign, Sendinblue also offers an SMTP bulk email marketing service that powers transactional or automated emails from your business’s WordPress site. 

 

But while these platforms can boost your marketing efforts, it’s still important to find the right people who can help you make the most out of them. 

For this, you need a team of virtual assistants to manage your mailing lists, create and optimize the content of your emails, and track the performance of your campaign.

OneVirtual Solutions is here to provide the expertise you need to build a highly effective email marketing campaign. Get started by scheduling an appointment with us today!