The No-Brainer Guide for Improving Your Video Marketing Campaign
If you want to raise brand awareness and attract new clients, building a video marketing campaign is the right way to go.
This year, businesses will need to focus more on developing engaging and informative visual content. Everything from how-to guides to reviews can be packaged in ways that impact audience behaviors and decisions.
With a video marketing campaign, you can add value to audience engagements and increase brand authority.
It’s only a matter of applying these tips:
A good video marketing strategy should always start out with clear-cut goals.
Goals set the beginning, middle, and endgame of your efforts. In other words, they allow you to focus on those activities that will benefit your brand in the long run.
In creating your very own video series on YouTube, you can relate these to your brand’s overall objectives.
Think about your vision. If you want people to get involved in real estate investing, your series should revolve around the benefits of buying multifamily properties.
Once you have laid down what you intend to do with your campaign, it becomes easier for you to generate ideas and topics you can use for your videos.
What kind of style and voice do you want for your video marketing content?
Videos can help with brand authenticity, so developing a unique feel to your videos can help set you apart from other businesses in your market.
For this, you will need to identify specific motifs and elements you can apply to all your videos. Look for filters, pick color schemes, and create animations that go well with your brand identity.
If you own a family-friendly residential cleaning company, you can make your videos on home cleaning tips lively with upbeat music and clever writing.
You’re not shooting a feature film when creating videos that are meant to go viral.
You need to keep things short if you don’t want to lose the attention of your visitors. Moreover, you need to drive home the point by using a blend of the right visuals and voiceovers
With this, your video marketing team should include a graphic designer and a copywriter. With a clear message along with engaging visuals, you can keep visitors engaged up until the end of the video.
After uploading your videos, it’s important to know that you can share these to multiple platforms.
You can’t rely on YouTube alone for building an audience for your video series. Consider sharing your videos through every possible audience touchpoint.
You can include a link to your YouTube channel in a newsletter, upload your videos alongside a blog article, or have your employees spread them around through Facebook, Twitter, and LinkedIn.
Widen your reach by publishing your videos everywhere!
For more about starting a video marketing campaign, read: The 4 Tips You Need to Start a Video Marketing Campaign
If you need help with creating a video marketing campaign for your business, you can always hire a team of digital marketing VAs to provide creative and technical support.
Get started by scheduling a consultation with OneVirtual Global Business Solutions.
