The Impact of Education to Business Leaders
“Education is education. We should learn everything and then choose which path to follow.”
– Malala Yousafzai
If there’s one thing we should all be thankful for, it’s the fact that education has molded us into what we are today. Whether it’s through a prestigious university or through real-life, education in any form remains a vital part of the human condition. After all, it’s a process that doesn’t seem to stop.
As long as there are ideas to share, people will find ways to seek out new knowledge. As a result, innovation becomes possible. New tools and techniques are discovered and these would impact how businesses operate.
Since Malala Day is all about celebrating the achievements of education, let’s take time to look at the educational trends that will innovate, influence and impact business.
Webinars will continue to be important avenues for knowledge-sharing. Not only do they provide influencers an avenue to spread their expertise, webinars can also serve as a channel for driving innovation. Sites such as LinkedIn and Udemy offer free webinars on new technology as well as thought leadership. As more people are signing up for webinars, we can expect companies and influencers to invest more in creating valuable live streaming events that will reach out to their audiences.
Print isn’t dead yet, but it’s safe to say that e-books are beginning to reach a wide audience. With the popularity of mobile-optimized educational manuals, both B2B and B2C companies are using e-books to drive their marketing as well as widen their influence. In fact, customers are willing to share their information in exchange for downloadable materials such as case studies and whitepapers, according to Curata.
Corporate events (think of conferences and trade shows) provide an opportunity for businesses to get in-depth with their audience. In other words, these person-to-person events offer a great deal of leverage when it comes to lead generation and lead nurturing. This has led companies to invest more time and money in organizing effective events, not only to seek out new advocates, but also to enhance their influence through audience education. Expect tech companies to focus more on events as the main driver for marketing leads.
Education can definitely help any business achieve certain goals, but there are times that they need extra help to be able to move forward.
If you get stuck along the way, you can always hire virtual assistants who will guide you through whatever complex process you need to handle.
