How to Create a Loyalty Program Cleaning Customers Love

With a loyalty program, cleaning customers can play an active role in the growth of your business.  

No matter how big or small your cleaning business starts out, it’s important to invest in building loyalty among existing clients. From there, it will be easier to generate more referrals and raise brand awareness. 

You just need to build an engaging loyalty program. If you are looking to generate more referrals and keep in touch with existing clients, here are a few ideas to help you out.

Which Loyalty Program Cleaning Customers Will Appreciate? 

Subscription-based programs are a great way to build loyalty among high-value clients who need recurring cleaning services. Through these programs, you can offer discounts and other programs that are not available to regular customers. In short, they make for an effective means to build long and lasting relationships. 

Subscription-based programs work well for cleaning companies that offer products and services at higher prices. By offering premium benefits, you will be able to build interest among clients who are looking to save more in the long run. Not only that but these programs are a great source of marketing intelligence for improving client satisfaction. 

Community programs deliver quality engagements. That’s because they bring customers together and encourage them to share feedback and exchange insights about your services. 

Unlike subscription-based and point-based programs, community programs don’t rely on rewards to entice your audience. They are effective in the commercial sector. If your cleaning company specializes in cleaning office environments, consider inviting your clients to webinars on creating sustainable workplaces. 

Does your cleaning company do business with recurring clients? A points program is a great way to keep them engaged. 

With a point-based rewards system in place, you can provide special offers to customers who are likely to make repeat bookings. With each successful service, they can earn points for redeeming discounts, free add-ons, and other perks. 

It’s basically a fun way for cleaning clients to keep availing of your services. You just need to be creative with the special perks you are giving when clients reach a certain milestone. For instance, if a client earns enough points after booking three weeks’ worth of cleaning, you can offer an additional hour on their next booking. 

If you want to reward your loyal customers when they invite their friends or family members to your business, a referral program is a way to go.

Using a referral program, you can encourage your customers to bring new business to your brand. In return, you can offer them and their referrals a discount or a freebie. Who can say no to free stuff, anyway? 

With a well-executed strategy for generating referrals, you can raise brand awareness and expand your client base. Not only that, but you also get to maintain loyalty, especially among clients who have high levels of trust for your cleaning company. 

 

When it comes down to building a successful cleaning business, you can never go wrong with a loyalty program. Cleaning customers will surely love the perks and discounts you give them. You just need to promote your loyalty program well. 

If you have a great idea for a loyalty program, let a virtual digital marketing assistant help you get the word out. 

Why Hire a Cleaning Business Virtual Assistant from OneVirtual Solutions? 

Residential and commercial cleaning companies have relied on OneVirtual Solutions for their back-office tasks and marketing campaigns. Since 2013, we have worked with boutique cleaning companies in the United States, Canada, and Australia.

We are synonymous with quality and reliability. Our handle of platforms such as Jobber, Launch27, and ZenMaid has helped our clients achieve more bookings and expand to other markets. 

In addition, our experience in digital marketing has positioned us as the leading provider of marketing support services in the cleaning industry. We specialize in social media management, content creation, and website development.

If you are setting up a loyalty program for your cleaning business, we are ready to lend our creative and technical expertise. Schedule a FREE consultation today!