Converting Real Estate Leads: How to Turn Contacts Into Clients

Finding prospects is a crucial part of your real estate practice. But there is also the equally important step of converting real estate leads into clients to deal with.

Becoming successful in the industry requires an ability to build valuable relationships. Even if a prospect is already interested in your services, you still need to bring the deal home. 

Without an effective conversion strategy, you could end up wasting the time and effort you invested in nurturing potential clients. 

It’s a good thing there are certain steps for converting real estate leads the right way. Here’s an overview:

How to Be Successful at Converting Real Estate Leads?

Time is of the essence when it comes to converting clients.

Sparing no time to respond to a call back shows your willingness to help them with their goals. This will definitely give them a good reason to have you by their side. 

With that being said, be quick with your responses. You can’t simply wait if an opportunity presents itself in front of you. 

 

There’s nothing that encourages your leads to convert like being attentive to their needs.

Treat your leads like valued people and not just numbers on a call list. People know that you cherish them if you focus your discussions on their needs. 

Your main goal at this point is to deliver value. So, take note of a prospect’s specific goals and anchor your conversion strategy on these. That way, you can have a better idea of the talking points that matter to them. 

 

The internet can supply anyone with a surplus of knowledge about a neighborhood if they research the right keywords and terms. 

But what if you had personal experiences and stories to share on your end? Providing your clients with local knowledge about places and faces of a neighborhood gives them something most internet search results don’t.  

Your perspective can give them a better insight into the neighborhood itself. Other than that, it also demonstrates how knowledgeable and experienced you are as a broker or agent. As a result, a conversion becomes more likely to happen.

 

It never matters if a potential lead is months old or they haven’t made contact long enough to still be interested. Follow up on them!

Doing so allows you to consider if there may be flaws in your follow-up strategies. At this point, you can still brainstorm ideas for engaging old leads

You might even find incredibly promising leads that just need a nudge towards converting. Don’t forget to check in on every lead and be sure to have your talking points ready for a possible conversion. 

 

If you need creative and technical support for converting real estate leads, consider getting help from a real estate virtual assistant. Opt only for a VA who has excellent communication skills and sales experience. 

In case you want to be hands-on with converting leads, you can offload your most time-consuming tasks to an administrative virtual assistant. Get someone who can provide support to transaction coordination, digital marketing, and bookkeeping activities. 

In any case, you need not look far for a virtual assistant who can help your real estate practice succeed.

 

OneVirtual Solutions: Converting Real Estate Leads and Handling Back-office Tasks Since 2013

If you need help with turning leads into high-value opportunities, OneVirtual Solutions has the right people and infrastructure for that. We can help agents and brokers set up marketing funnels that generate high conversion rates. Our virtual assistants can help with managing lead nurture campaigns, scheduling appointments, and updating your client database. 

There is a lot that goes into preparing real estate leads for conversion. To ease up the process, you might want to check out the full range of support tasks we can do for you. Schedule a FREE consultation with us so we can send you a quote.