Real Estate Lead Nurturing: What It Takes to Build Interest

Having an effective real estate lead nurturing strategy can do wonders for your practice. Whether you are a broker or an agent, it’s always important to keep potential clients interested in your services. 

By keeping your audience informed, you are making it more likely for them to convert. However, not everyone will stay engaged until they become ripe for conversion. And if you are experiencing a dramatic increase in lead dropouts, you might want to review your nurturing process pronto!

To help you unlock valuable opportunities with your real estate lead nurturing process, we are giving a few essential tips for building interest among potential clients!  

Hands down, email remains to be the most important channel for nurturing real estate leads! You just need to lay down the foundation of a great email marketing campaign.

Start by segmenting your leads according to where they are in their journey. You may want to separate contacts who subscribed to your email from those who you first met at an event. This will make it easier to send personalized emails that take prior interactions into account. 

Next, you need to determine the best email content to send to specific segments. For buyers of specific property types, you can feature the top properties in the community that match their preferences and budget. First-time sellers, on the other hand, will find it helpful to know the pricing trends in their area and if it’s a good time to sell their homes. 

What’s crucial here is that you provide value. So when crafting content for lead nurture emails, try to ask yourself if the information you provide will convert someone. 

Blogging seems like a tedious and time-consuming activity to handle, but it can provide ample opportunities for growing your real estate practice. 

Not only does it allow you to show the amount of knowledge you have about the industry, but blogging also provides your audience with valuable resources. 

Think about a first-time buyer who is in the market for townhouses in New Jersey. They may feel anxious to push through, so it helps to provide them with everything they need to know about the process, from pre-approval to closing. 

You should also consider writing about neighborhood news and events, offering insights about the latest market numbers, and featuring the best places and amenities around town. Just don’t forget to include the latest content in your lead nurture emails. 

In any case, you need to build a functional and eye-catching website for your practice. You might want to consider hiring a web development virtual assistant to handle this. 

If you want additional content posted on your blog or website, video content can be a great way to add value to potential clients.

You can get started by creating virtual tours that will provide buyers an immersive glimpse into a desired listing. If you are reaching out to sellers, you can live stream a video on Instagram, LinkedIn, and Facebook where you can talk about topics they might be interested in such as home staging ideas and tips for setting a good asking price. 

A well-executed video marketing campaign works well in keeping your audience informed and showing just how much you know about real estate. That way, they already know who to call when it’s time to buy or sell. (Spoiler alert: It’s you!) 

Want to get started creating awesome virtual tours? Check out our guide on How to Create Amazing Real Estate Virtual Tours. 

Who isn’t using social media? Notwithstanding the amount of political mudslinging that happens there, platforms such as Twitter and Facebook offer a great way to stay in constant contact with leads. You just need to know the type of content that people like, share, and comment on. 

The least you can do is post something each hour expecting results. You need to be very thorough when it comes to choosing content that creates a buzz among people who are already familiar with you. For that, pay attention to every post you make on these platforms and see what generally interests your clients. 

Active engagement is also crucial. If a lead asks a question in the comments section under a virtual tour you posted, respond immediately. No matter how rarely you experience interactions like this, you need to maintain a positive presence in each platform. 

Learn more about effective social media marketing for your business. Here’s our list of the Top Social Media Marketing Ideas for Real Estate.

At any rate, real estate lead nurturing requires a great deal of time and creativity. Then again, you can always hire a real estate virtual assistant to help you with it.

 

Why Choose OneVirtual Solutions for Real Estate Lead Nurturing? 

OneVirtual Solutions has been an active provider of real estate virtual assistants for seven years. We have worked with agents, realtors, and brokers connected with RE/MAX, Douglas Elliman, and Keller Williams. 

Apart from handling back-office real estate tasks, we also specialize in digital marketing, content marketing, and video marketing. We have become a top virtual assistance company for the United States and Canadian real estate markets rely!

If you would like to hire a real estate virtual assistant, schedule a FREE consultation here to learn more.