4 Tips to Improve Your Inbound Marketing Strategy

You might think that your inbound marketing strategy is already perfect as it is, but there will always be room for improvement. 

In case you don’t have one, an inbound marketing campaign helps you become visible to customers who are looking for the kinds of products or services you are selling.

Unlike traditional advertising and outbound marketing where you deliver messages straight to potential customers, inbound marketing is all about getting people to find you. 

It’s not as easy as it sounds if you are competing with other brands that already have a strong presence online. 

Nonetheless, you can still capture a greater share of the market. You just need to improve your inbound marketing strategy using the following tips:

 

Landing pages play a big role in capturing leads. They are also great for promoting special offers and getting people to sign up for a newsletter or a webinar.

If they don’t perform well in converting visitors, your landing pages could put your inbound efforts to waste. 

With that being said, you need to spend time testing out different versions of your landing pages before launching.

At any rate, you need to focus on optimizing your landing pages from your audience’s perspective. 

Do they present the most important information clearly? Does it look cluttered with all the graphics and photos you put in? 

The key to building highly converting landing pages is simplification. Less is always best, so opt for minimal words and visuals in order to keep your prospects engaged. 

 

It’s not enough to simply exist on Twitter or Facebook. You also need to put more time and effort into building a compelling presence on these platforms. 

You just need to create content that resonates with the needs of your audience. Begin by identifying pain points and showing what your brand can do to address them. 

Don’t go for the hard sell. Remember: Your inbound marketing strategy is all about giving your audience a good enough reason to find out more about you.

For this, try to identify what matters the most to your audience and publish content about these specific issues or topics across all of social media. 

Be sure to include appropriate hashtags and schedule your postings on the best times for gaining optimal exposure.

Read more about getting more customers for your e-commerce business using social media. Click here.

SEO or search engine optimization is vital for improving your brand’s online visibility. 

After all, the best customers are those who are searching for your products or services using Google. You just need to position your brand at the top of the search results. 

To do this, simply use tools such as Yoast when writing content such as blogs. You also need to add keywords that people search for the most. 

Apart from creating search-optimized content, you also need to improve your website’s performance by reducing the loading speed and using a more straightforward layout.

There’s a lot that goes into SEO, so you might as well get professional help with creating content, improving your website’s appearance, and looking for better ways to deliver excellent customer experiences. 

For more about ranking high in the search results, check out this guide.

CTAs or calls-to-action nudge your audience towards engaging your brand. 

Simple phrases such as “Download now” or “Get your free trial today” can go a long way when encouraging people who have just encountered your brand for the first time. 

However, you need to place your CTAs well in every piece of content you produce. For email newsletters, consider placing CTA buttons near the top. 

Your web pages should also have CTAs at the top, bottom, or sidebar. 

Make sure not to overdo your CTAs. To be sure, consider running an A/B test to determine the best place for adding buttons. 

Your inbound marketing strategy won’t be complete without knowing these basics. But in case you lack a team that handles all your inbound efforts, consider hiring a team of digital marketing VAs for your campaign. 

With more than seven years of providing top-notch SEO, digital marketing, and web development services, you can trust OneVirtual Global Business Solutions to position your brand front and center. 

Schedule a no-obligation consultation to get started. Click here.