4 Critical Digital Marketing Mistakes You Need to Avoid this Year

This year is the perfect time to improve your online marketing efforts. As you do so, however, there is always a good chance of committing digital marketing mistakes that could hurt your sales numbers. 

Come to think of it, no digital marketing plan is perfect. At times, what you might think is a solid strategy may crumble under certain conditions. 

The business landscape is constantly changing. With this in mind, you should have a good idea of what to avoid as you plan and implement your promotional campaign. 

Here are a few digital marketing mistakes to divert from:

 

For this year, you need to think long-term when it comes to your digital marketing. It’s okay to set ambitious goals, so long as these align with current situations. 

Not only do you need to create goals that lie within the scope of your budget, existing skills, and resources, current trends should also be factored into your marketing efforts as well. Otherwise, you might be wasting time and resources on objectives that deliver minimal value.

 

Blogging is still an integral part of your digital marketing arsenal. In fact, Hubspot considers blogging as the third most common marketing strategy after video and ebooks. 

With that being said, not having a blog on your website diminishes the effectiveness of your content strategy. After all, much of the content you share on social media takes the form of blogs that discuss certain topics that your market cares about. 

Although creating quality blog content is time-intensive, it can boost your online presence and generate interest among sure-fire buyers. You just need to create a great list of relevant and high-value keywords and develop content that addresses your audience’s pain points.

Need help with positioning your brand front and center through blogging? Read about getting creative support from a team of digital marketing virtual assistants.  

 

Apart from your blog, you also need to build a presence on social media platforms like Facebook, Instagram, and LinkedIn.

Indeed, not investing enough in your social presence is one of the most critical digital marketing mistakes you need to avoid. It’s not just because everyone is doing it, but promoting your business through social media has become essential. In fact, according to Small Biz Trends, more than 79% of small businesses are investing in social media marketing in 2019. 

In this day and age when the mobile penetration rate is on an uptrend, your business should put its best foot forward when it comes to building your social media presence.

 

There’s no shame in admitting that you might not have the experience or the manpower needed to juggle all your marketing tasks.

With the amount of time and resources that are involved in building a digital marketing campaign, you are in the best position to delegate essential marketing tasks to a team of digital marketers. 

From writing blogs for your niche to managing a marketing campaign spanning multiple channels, virtual assistants can do what is necessary to help you improve your brand’s online presence. 

A sure-fire way to avoid committing any of these digital marketing mistakes is to entrust your campaign to the right solutions provider. 

 

For the past seven years, OneVirtual Global Business Solutions has helped companies realize their brand-building and online marketing goals using a no-nonsense approach to content creation.

Put your business in the right position this year. Get started by scheduling a no-obligation consultation with us!