Choosing the Best Social Media Automation Tools for Your Business
As marketing becomes even more complex and costly, businesses will have to maximize their use of social media to generate the most value.
To do that, your focus should be on using the right tools that can help in boosting brand awareness, cut marketing costs, and deliver valuable content to an audience that’s hungry for information.
The choice of an automation platform is critical. You will need a system that does a ton of work for you and save you time and money that should’ve gone to the more important aspects of your business.
Here’s a list of social media marketing tools we think can support your digital strategy.
Hootsuite
When it comes to running a consistent and effective social media campaign, Hootsuite is definitely a powerful social media automation tool to have.
Aside from scheduling posts across multiple platforms, Hootsuite lets you track audience engagement and monitor the performance of your campaign through accurate and real-time reporting.
We particularly love this app because of how it makes collaboration seamless. No wonder many virtual assistants in the cleaning and real estate industries are using Hootsuite for managing their clients’ campaigns.
If you’re opting to hire a virtual assistant service to drive brand awareness and lead generation, outsourcing your campaign might be the right step to take.
CoSchedule
With a straightforward interface, CoSchedule boasts a simple and straightforward experience in setting your content marketing campaign in motion.
It features a highly collaborative editorial calendar where everyone in the team can modify at any time.
It also comes with cross-platform integration that lets you convert, schedule and publish files on WordPress. That way, you can ensure that your campaign produces a consistent stream of fresh content.
BuzzSumo
Another heavy-hitter in the social media automation field is BuzzSumo. It allows organizations to look for shareable topics with the most likes, mentions, and comments.
The platform is great for identifying and evaluating trends that your campaign can leverage to generate awareness and engagement. From there, you can then come up with the right tactics for getting the most value from your digital marketing efforts.
To get the most out of your content research efforts, you can use these social listening strategies for creating high-value content for your audience.
Sprout Social
If you need an all-in-one platform for directing all your content marketing efforts, then Sprout Social is a keeper!
The platform can draft, save, schedule, and publish content seamlessly. And since customer interaction is at the core of your campaign, Sprout Social has the ability to publish relevant and engaging content to the right audience using a sophisticated audience targeting system.
The platform can do a lot more, so it’s definitely something worth trying when your main aim is to turn social engagements into high-value opportunities.
Zapier
Not a stranger when it comes to improving business productivity, Zapier helps make things move a little faster. Connecting more than 1,500 different apps together, Zapier can streamline workflow tasks based on event triggers.
For instance, an event in one app will trigger an event in another, thereby creating a workflow process that’s completely hands-free. With such a feature, Zapier can be a great asset for automating your social media postings while you focus on the more critical aspects of your campaign.
A good trick would be to connect your RSS Feed to your social media accounts so you can share content instantly across all platforms.
Get a VA to Handle the Right Social Media Automation Tools!
Found the right automation tool for your social media campaign?
Handling it yourself with a great platform is okay, but there’s a big difference if you hire a team of experienced virtual assistants who can do more than just post content.
Book a meeting with us to get started!
